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                <text>CBBD - Edição: 26 - Ano: 2015 (São Paulo/SP)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>Potencialidades do cerrado: exposição de livros e ilustrações na biblioteca da EMBRAPA Cerrados</text>
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              <text>O desenvolvimento de atividades de marketing e promoção dos serviços de informação é uma importante estratégia das bibliotecas para motivar os usuários de sua comunidade. Com o objetivo de atrair os seus usuários, bem como realizar a divulgação de seu rico acervo, a Biblioteca da Embrapa Cerrados, por ocasião do Dia Nacional do Cerrado, montou a exposição “Potencialidades do Cerrado”, onde foram expostas ilustrações e livros sobre essa temática. Este trabalho aborda os objetivos, os aspectos metodológicos e os resultados obtidos com esta experiência.</text>
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