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                <text>CBBD - Edição: 26 - Ano: 2015 (São Paulo/SP)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>Ação cultural </text>
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              <text>A gamificação consiste em trazer os designes e mecânicas utilizados nos jogos para o ambiente organizacional, educacional ou qualquer área que se proponha o envolvimento de um público-alvo em determinada tarefa (Zichermann; Cunningham, 2011). Isso porque, os jogos de videogame conseguem prender a atenção de seus jogadores, motivando os mesmos a conquistar todas as fases e atingir um objetivo final. Seja qual for o incentivo, a abordagem da gamificação pode ser implementada no contexto das bibliotecas, tendo como um de seus objetivos principais a promoção dos serviços e recursos das unidades. Um dos vieses da temática que pretende-se abordar é a adoção de práticas em biblioteca que visem maior interação e envolvimento da biblioteca com seu público.</text>
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