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                <text>CBBD - Edição: 26 - Ano: 2015 (São Paulo/SP)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>Este trabalho relata o planejamento estratégico realizado para a Biblioteca Franklin Cascaes, pertencente à Escola Básica Municipal Professora Herondina Medeiros Zeferino, situada na cidade de Florianópolis. Sua elaboração partiu do princípio de tornar essa unidade de informação em um referencial em biblioteca escolar do município até o ano de 2016. As ações foram desenvolvidas com base na análise organizacional, auxiliada pelas ferramentas de gestão Análise ou Matriz SWOT e Mapa estratégico Balanced Scorecard (BSC). A programação e detalhamento das atividades foram descritas conforme o plano de ação 5W2H, excepcionalmente adaptado para 4W2H.</text>
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