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                <text>CBBD - Edição: 25 - Ano: 2013 (Florianópolis/SC)</text>
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                <text>Biblioteconomia, Documentação, Ciência da Informação</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>7-10 de Julho de 2013</text>
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            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <text>Conectando: um estudo de caso do uso das mídias digitais sociais pela Biblioteca de São Paulo</text>
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          <name>Creator</name>
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              <text>Soraia Herrador Costa Lima de Souza</text>
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              <text>Florianópolis (Santa Catarina)</text>
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          <name>Publisher</name>
          <description>An entity responsible for making the resource available</description>
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              <text>Na Era da Informação, usuários e bibliotecas públicas tentam adaptar-se aos novos paradigmas. Este trabalho aborda o uso das mídias digitais sociais como ferramenta para promover o engajamento e o aumento de visitação nos ambientes físicos das bibliotecas públicas. Para tanto, foi realizado um estudo de caso que teve como objeto a Biblioteca de São Paulo. Por meio de ferramentas específicas de métricas na Internet e de entrevistas, foi analisado o impacto da utilização das mídias sociais digitais no número de visitantes de sua unidade física e de seu site.</text>
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