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                <text>CBBD - Edição: 25 - Ano: 2013 (Florianópolis/SC)</text>
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                <text>Biblioteconomia, Documentação, Ciência da Informação</text>
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              <text>O uso do Facebook como ferramenta para promoção de serviços em bibliotecas universitárias</text>
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              <text>Rebeka Maria de Carvalho Santos Godeiro</text>
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              <text>Florianópolis (Santa Catarina)</text>
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              <text>Temática I: Tecnologias de informação e comunicação – um passo a frente - Trabalho científico</text>
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              <text>Apresenta a possibilidade de utilização da rede social Facebook pelas Bibliotecas Universitárias, com o propósito de atender as novas demandas de informação, melhorando a qualidade de serviços e produtos oferecidos aos seus usuários. Utilizando o Webmarketing como ferramenta dinâmica de divulgação das Bus, mostrando que esse é um canal de comunicação e interação com a sociedade cada vez mais eficaz. O seu referencial teórico é baseado nas redes sociais, Facebook, Webmarketing em bibliotecas universitárias. Conclui que o Facebook é instrumentos de colaboração e produção de conhecimento, que recomenda, qualifica e dissemina a informação no âmbito da WEB. </text>
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