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                <text>CBBD - Edição: 28 - Ano: 2019 (Vitória/ES)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>APRESENTAÇÃO DAS AÇÕES REALIZADAS PELA COMISSÃO DE COMUNICAÇÃO E MARKETING DA BIBLIOTECA UNIVERSITÁRIA DA UFSC DURANTE O ANO DE 2018</text>
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              <text>Eixo 6: Gestão de bibliotecas</text>
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              <text>Realiza uma breve apresentação do conceito de marketing e sua importância para as bibliotecas universitárias. Apresenta as principais ações realizadas pela Comissão de Comunicação e Marketing da Biblioteca Universitária da UFSC (CCM/BU/UFSC) durante o ano de 2018. Conclui que planejamento e estruturação são importantes para o bom andamento da comissão, bem como a necessidade de captura e tabulação de dados e ampliação do alcance das redes sociais da instituição.</text>
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