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                <text>CBBD - Edição: 28 - Ano: 2019 (Vitória/ES)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>Uso da rede social Instagram como ferramenta de marketing da informação em Biblioteca Pública Especializada.</text>
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              <text>Eixo 6: Gestão de bibliotecas</text>
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              <text>O relato descreve a experiência da Biblioteca Rui Tendinha no uso da rede social (Instagram) como ferramenta de marketing de informação. Expõe como o Instagram foi idealizado, suas características, o gerenciamento da rede social e o alcance das publicações. A rede social é utilizada na disseminação das informações técnico-científicas do instituto e na promoção dos serviços da unidade de informação, objetivando a disseminação da produção intelectual de órgão público estadual,  contribuindo com a transparência na administração pública.</text>
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