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                <text>CBBD - Edição: 28 - Ano: 2019 (Vitória/ES)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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            <name>Date</name>
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              <text>A construção da imagem do bibliotecário através da série televisiva Castelo Rá-Tim-Bum</text>
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              <text>Jose Mario de Oliveira Mendes</text>
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              <text>Eixo 7: Construção e identidade profissional</text>
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              <text>Esta pesquisa trata da utilização da semiótica peirceana como instrumento para a compreensão da construção da imagem do bibliotecário na série televisiva Castelo Rá-Tim-Bum (CRTB). Para tanto, conceituamos os princípios de signo, objeto e interpretante estabelecidos na semiótica de Charles Sanders Peirce (1839-1914) e apresentamos um breve histórico do profissional bibliotecário através dos tempos. Utilizamos questionários para entender qual a percepção do espectador com relação ao bibliotecário na série e constatamos que a imagem construída deste profissional é a de uma pessoa erudita, que trabalha em bibliotecas e que usa óculos demonstrando, deste modo, o comportamento dos signos e como as pessoas os apreendem para formular a construção do profissional em sua mente, inclusive com conceitos anteriormente pré-estabelecidos.</text>
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