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                <text>CBBD - Edição: 28 - Ano: 2019 (Vitória/ES)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação</text>
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              <text>O Poder da Informação na Internet: uma análise de uso do Marketing Digital nos blogs da Ciência da Informação</text>
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              <text>Eixo 8: Ciência da Informação</text>
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              <text>Avaliou-se a eficácia da utilização de blogs para a disseminação da informação, a partir do questionamento se os blogs de conteúdo na área da CI seguem modelos de padronização propostos na literatura. A fim de identificar a pertinência do conteúdo informacional veiculado por eles, foi analisada sua qualidade, identificando a Arquitetura da Informação utilizada, verificando os mapas dos blogs para observar se há um padrão entre eles e conferindo se estão utilizando ferramentas do Marketing Digital para atingir o público, analisando-se o conteúdo dos mesmos nas redes sociais disponíveis. O trabalho utilizou métodos qualitativos e quantitativos, com uma amostra na blogosfera de CI, e fomentado na academia com os principais autores sobre os assuntos abordados. Os resultados encontrados no estudo foram exibidos de forma imparcial à maneira que a metodologia solicitou. Foram verificados os parâmetros necessários para que a análise pudesse ser feita e concluiu-se que a blogosfera está bem servida na área da CI, mas ainda há muito o que ser otimizado.</text>
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