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                <text>SNBU - Edição: 09 - Ano: 1996 (UFPR &amp; PUCPR - Curitiba/PR)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Desempenho dos usuários internos da Divisão de Serviços aos usuários da Biblioteca Central da UFPB: diagnóstico para aplicação de técnicas de marketing.(Põster)</text>
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              <text>Freire, Bernardina Maria J.; Duarte, Emeide Nobrega; Noueira, Norma Maria Fernandes; Souto Maior, Robéria César</text>
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              <text>Com o objetivo de melhoria da qualidade dos serviços prestados ao público, através da aplicação de técnicas de marketing na Divisão de Serviços aos Usuários da Biblioteca Central da UFPB, realizou-se a primeira etapa de um diagnóstico com os usuários internos (funcionários) desse sistema, para constatar o seu desempenho. Para viabilizar a coleta dos dados necessários, o instrumento de pesquisa adotado foi um questionário aplicado a 96,9% do universo de funcionários em exercício. Os resultados obtidos permitem concluir que os métodos de trabalho, recursos materiais e humanos precisam ser redefinidos.</text>
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