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                <text>SNBU - Edição: 09 - Ano: 1996 (UFPR &amp; PUCPR - Curitiba/PR)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Comunicação visual, políticas de comunicação e marketing para bibliotecas universitárias: uma proposta para a Universidade Federal de Uberlândia. (Pôster)</text>
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              <text>Silva, Leopoldo Nogueira e </text>
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              <text>A partir de observações realizadas em visitas técnicas a diversas bibliotecas universitárias do Brasil, com a finalidade de conhecer e avaliar a funcionalidade das experiências em comunicação visual, buscou-se elaborar um projeto de comunicação visual apropriado para as bibliotecas da Universidade Federal de Uberlândia. Enfatizou-se o uso da cor, das formas simplificadas e de materiais mais adequados e modernos para se alcançar os objetivos da informação objetiva e direta. Analisou-se, também, necessidade de se delinear uma política mais ampla para as ações nas bibliotecas, dentro do contexto universitário e social, bem como considerou-se a possibilidade de se concretizar ações de marketing para o produto com que a biblioteca trabalha: a informação.</text>
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