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                <text>SNBU - Edição: 13 - Ano: 2004 (UFRN - Natal/RN)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: Bibliotecas universitárias: (Re) Dimensão de bibliotecas universitárias: da gestão estratégica à inclusão social.</text>
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                <text>SNBU - Seminário Nacional de Bibliotecas Universitárias</text>
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                <text>Português</text>
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          <name>Title</name>
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              <text>O papel da biblioteca no marketing institucional: clipping digital UNERJ.</text>
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              <text>Kuester, Hadra Mônica; Oliari, Marcio João; Moreira, Terezinha da Graça</text>
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          <name>Publisher</name>
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              <text>Relata a elaboração e implementação de um clipping digital no Centro Universitário de Jaraguá do Sul. A iniciativa partiu da Biblioteca Central Padre Elemar Scheid, omo uma tentativa de difusão das atividades do Centro Universitário, aos acadêmicos e comunidade em geral. As notícias, selecionadas diariamente nos periódicos locais e regionais, são cadastradas no software Pergamum, utilizando como padrão de catalogação o Código de Catalogação Anglo-Americano – 2a edição e formato MARC21, que possibilitam o intercâmbio de informações entre diferentes sistemas. A partir desse cadastro são extraídas as informações necessárias e a imagem escaneada do recorte de periódico para visualização on-line. A interface desenvolvida para a visualização das notícias possibilita a seleção de notícias de acordo com sua data de publicação. O projeto tem como vantagens: redução dos custos com cópias em suporte papel, redução do tempo de acesso às informações, que antes eram entregues via malote registro digital, preservação da memória institucional e disponibilização da informação para maior número de leitores. </text>
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              <text>pt</text>
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