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                <text>SNBU - Edição: 16 - Ano: 2010 (UFRJ - Rio de Janeiro/RJ)</text>
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            <description>The topic of the resource</description>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: Onde estamos, para onde vamos?</text>
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            <name>Creator</name>
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                <text>SNBU - Seminário Nacional de Bibliotecas Universitárias</text>
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                <text>2010</text>
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              <text>Ferramentas do endomarketing para avaliar e propor melhorias no clima organizacional de uma biblioteca universitária pública.</text>
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              <text>Peres, Teresa Cristina de Oliveira</text>
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              <text>UFRJ</text>
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              <text>O presente trabalho tem por objetivo propor melhorias em uma biblioteca universitária pública a partir de uma pesquisa de clima organizacional. Realizada com o intuito de identificar os seus pontos fracos, expectativas e aspirações da equipe, busca um entendimento das relações internas e um levantamento das necessidades. A interferência direta do ser humano nas atividades que interagem com o cliente final aumenta os investimentos das empresas em planos e estruturas que visam abordá-lo e motivá-lo, de acordo com os objetivos a que se propõe a organização. Os resultados obtidos na pesquisa contribuíram para a criação de um Programa de Endomarketing que poderá direcionar a administração da biblioteca na busca de melhorias das relações ambientais, assim como das relações clientes internos x clientes externos.</text>
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