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                <text>SNBU - Edição: 14 - Ano: 2006 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Formação de redes de relacionamento: uma proposta para bibliotecas universitárias.</text>
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              <text>Ramalho, Eliana Mara Martins; Paula, Tânia Maria Bueno de </text>
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              <text>Na era da informação as funções e processos dominantes estão cada vez mais organizados em torno de redes. Neste ambiente, as instituições organizam-se em redes, tanto internamente como em seus relacionamentos. Redes de relacionamento são contatos capazes de informar, abrir oportunidades e oferecer acesso rápido a possíveis soluções. O objetivo deste trabalho é propor a formação de redes de relacionamento entre serviços de informação e docentes em instituições universitárias, utilizando o conceito de redes e estratégias de marketing de relacionamento. O uso destas ferramentas tem como finalidade estabelecer parcerias e reciprocidades entre as parte envolvidas, criando um relacionamento onde o usuário sinta-se satisfeito e “encantado” com o serviço, sendo seu defensor, trazendo como benefício para o Serviço de Informação a melhora de sua imagem.</text>
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