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                <text>SNBU - Edição: 20 - Ano: 2018 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: O Futuro da Biblioteca Universitária na Perspectiva do Ensino, Inovação, Criação, Pesquisa e Extensão.</text>
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                <text>Salvador (Bahia)</text>
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          <name>Title</name>
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              <text>Planejamento estratégico na gestão de bibliotecas universitárias: um estudo a partir da aplicação da análise SWOT.</text>
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              <text>Alves, Felipe Lopes; Pacheco, Kátia Lúcia</text>
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          <name>Coverage</name>
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              <text>O objetivo deste artigo é discutir a questão do planejamento estratégico nas bibliotecas universitárias sob aplicação da análise SWOT, que indica os riscos eminentes que devem ser evitados na execução de atividades e as oportunidades que podem ser aproveitadas pela organização, apontando as fraquezas e forças da empresa analisada. A investigação foi realizada por meio de revisões de literatura, apresentando um panorama geral acerca da administração de bibliotecas universitárias. A indagação que norteou o estudo foi: como as bibliotecas universitárias podem aplicar em sua gestão a análise swot? Evidenciou-se, neste estudo, que as bibliotecas universitárias destacam-se como unidades de suma importância tanto para o processo educacional em questão, quanto para o sucesso das próprias instituições de ensino. O planejamento estratégico, no processo de gestão, é extremamente relevante no que tange a atender às diretrizes estabelecidas pelo Ministério da Educação e para a melhoria dos serviços prestados pelas bibliotecas universitárias</text>
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