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                <text>SNBU - Edição: 20 - Ano: 2018 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: O Futuro da Biblioteca Universitária na Perspectiva do Ensino, Inovação, Criação, Pesquisa e Extensão.</text>
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                <text>Salvador (Bahia)</text>
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          <name>Title</name>
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              <text>O papel da área de comunicação da Biblioteca Virtual em Saúde Prevenção e Controle de Câncer (BVS).</text>
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              <text>Simões, Kátia Oliveira; Ramos, Jéssica Fernanda Dos Santos Lima; Casado, Letícia;  Rangel,Daniela </text>
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              <text>O trabalho aborda a inserção da Biblioteca Virtual em Saúde Prevenção e Controle de Câncer (BVS) nas redes sociais, sua utilização e o papel importante dessas redes na comunicação com os usuários. Discute a dinâmica das redes sociais dentro no cenário comunicacional no contexto da BVS. Apresenta uma análise com as estatísticas das redes utilizadas pela BVS, bem como seu uso como importante estratégia de comunicação social e de divulgação da informação em ambientes virtuais. Destaca a dinâmica da interatividade e compartilhamento de informações que são postadas atraindo pessoas de diferentes locais e países em tempo real. A inserção da BVS em redes sociais é uma iniciativa que faz parte de uma estratégia de comunicação social mais ampla que contempla a divulgação de vários materiais na temática e a possibilidade de um maior conhecimento do perfil dos usuários e suas necessidades de informação além de melhorar a qualidade de serviços e produtos oferecidos.</text>
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