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                <text>SNBU - Edição: 14 - Ano: 2006 (UFBA - Salvador/BA)</text>
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Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Considerando a importância da promoção dos produtos e serviços, foram criadas na Biblioteca Universitária da UDESC algumas estratégias de marketing para a divulgação dos recursos das bibliotecas. O projeto objetivou promover o uso dos produtos e serviços desenvolvidos nas bibliotecas, através da criação de uma identidade e de um programa visual padronizado para o fortalecimento da imagem das bibliotecas setoriais na UDESC. Como resultado destaca-se a importância da utilização da mão-de-obra dos acadêmicos da instituição na realização do Projeto e o fortalecimento da imagem da biblioteca através da sua logomarca.</text>
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