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                <text>SNBU - Edição: 20 - Ano: 2018 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: O Futuro da Biblioteca Universitária na Perspectiva do Ensino, Inovação, Criação, Pesquisa e Extensão.</text>
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                <text>SNBU - Seminário Nacional de Bibliotecas Universitárias</text>
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          <name>Title</name>
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              <text>O uso do facebook em bibliotecas: o caso do sistema de Bibliotecas da Universidade Federal do Ceará.</text>
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              <text>Paes, Denyse Maria Borges; Souza, Maria Naires Alves de; Costa, Rosane Maria Costa</text>
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          <name>Coverage</name>
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          <name>Publisher</name>
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          <name>Date</name>
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              <text>O artigo apresenta abordagens a respeito das mídias e redes sociais. Apresenta como foco a utilização da rede social facebook como canal de comunicação pelas bibliotecas universitárias. Tem por objetivo analisar o uso do facebook pelas 19 bibliotecas pertencentes ao sistema de bibliotecas da Universidade Federal do Ceará. Trata-se de uma pesquisa exploratória descritiva com abordagem quali-quantitativa. Os dados apontam que as bibliotecas do sistema de bibliotecas da Universidade Federal do Ceará com perfil no facebook totalizam 11 e perfazem um quantitativo de 15.628 seguidores nesta rede social, sendo que a biblioteca com maior número de seguidores é a biblioteca central do Campus do Pici. Dentre as categorias de postagens, a mais utilizada com 23% do total postado refere-se às publicações. Conclui-se que o uso da rede social facebook pelas bibliotecas universitárias contribui para divulgar seus serviços e produtos bem como um meio que oportuniza múltiplas possibilidades de interação com seus usuários. Configura-se por ser uma forma de interação mais próxima do usuário por utilizar-se de uma linguagem mais coloquial. Através da mesma, cria-se a possibilidade de maior visibilidade das bibliotecas universitárias</text>
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              <text>pt</text>
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