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                <text>SNBU - Edição: 16 - Ano: 2010 (UFRJ - Rio de Janeiro/RJ)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: Onde estamos, para onde vamos?</text>
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              <text>Proposta de melhoria de marketing dos produtos e serviços da Biblioteca "Prof. Achile Bassi".</text>
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              <text>Medeiros, Regina Célia Vidal; Cristianini, Gláucia Maria Saia</text>
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              <text>Estudo de caso para melhoria de marketing dos produtos e serviços da Biblioteca “Prof. Achille Bassi” do Instituto de Ciências Matemáticas e de Computação da Universidade de São Paulo, mediante aplicação de questionário, para levantar o real conhecimento dos usuários em relação aos produtos e serviços da Biblioteca. Ao final apresentam-se as ações executadas e o direcionamento proposto em função dos resultados obtidos.</text>
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