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                <text>SNBU - Edição: 14 - Ano: 2006 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Salvador (Bahia)</text>
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              <text>Novas tecnologias renovando a interação de velhos atores: o caso da Biblioteca Central da UFRPE.</text>
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              <text>Guedes, Marleide; Silva, Maria Auxiliadora Gonçalves da</text>
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          <name>Coverage</name>
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              <text>Salvador (Bahia)</text>
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              <text>O objetivo deste estudo é recriar o site da Biblioteca Central da Universidade Federal Rural de Pernambuco (BC/UFRPE), dentro dos princípios de marketing, a fim de aproximar o cliente virtual do ambiente físico dessa Biblioteca. A exeqüibilidade partiu das críticas, reclamações e pressões diretas dos usuários, para a inserção da BC no mundo da automação. A metodologia foi realizada, através de pesquisa bibliográfica, assim como de consulta à página de outras instituições. Desta forma, tomando por base o acesso aos sites de outras bibliotecas universitárias, decidiu-se a partir do aporte teórico do marketing, reestruturar o atual site da BC, de forma a torná-lo mais eficiente, com respostas rápidas, com visual atraente, dinâmico e dotado de notícias, assim como de informações atualizadas periodicamente. Para tanto, adotou-se como estratégia, a reestruturação e a inclusão de novos links.</text>
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