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                <text>SNBU - Edição: 14 - Ano: 2006 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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          <name>Title</name>
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              <text>O cliente virtual: um novo paradigma para melhorar o relacionamento entre os docentes e a divulgação da informação na Biblioteca Central da UFRPE.</text>
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              <text>Manzi, Suely; Lopes, Conceição</text>
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              <text>O cliente virtual é o objeto e o objetivo primordial deste trabalho que visa a possibilitar o desenvolvimento de uma mais eficiente integração profissional e interpessoal, por meio da comunicação eletrônica, otimizando as relações entre o bibliotecário e o professor da UFRPE, e contribuindo ao avanço das atividades de pesquisa e ensino. De início, o universo estudado foi o conjunto dos 253 professores membros dos 14 departamentos da UFRPE, correspondente a 87% do total de docentes cujo contato foi mediado através dos seus respectivos coordenadores. A coleta dos dados foi realizada através de questionários encaminhados a esses destinatários, via Internet. Esta pesquisa possibilitou a Biblioteca Central subsídios para a partir dos dados obtidos, avaliar a utilização dessa nova tecnologia de comunicação virtual - em especial, o correio eletrônico como instrumento privilegiado na relação bibliotecário e docente. As respostas refletiram a cultura organizacional da UFRPE e tornaram possível identificar, por um lado, os ruídos inerentes ao processo de comunicação, mas também, por outro, a existência de um clima de empatia e sinergia entre professor/bibliotecário e vice-versa.</text>
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