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                <text>SNBU - Edição: 20 - Ano: 2018 (UFBA - Salvador/BA)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Marketing para repósitorios institucionais: um estudo para a memória- repositório instituicional do IFRN.</text>
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              <text>Cavalcanti, Vanessa Oliveira de Macêdo; Galvão, Sebastião Felipe; Momo, Denise Cristina </text>
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              <text>Os repositórios institucionais possibilitam aumentar a visibilidade das produções científicas de uma instituição. Objetiva identificar as necessidades quanto ao marketing. Apresenta o mapeamento em torno da produção do conhecimento sobre a aplicação do marketing para Repositórios Institucionais no Portal Brasileiro de Publicações científicas em acesso aberto do Instituto Brasileiro de Informação, Ciência e Tecnologia. Explana sobre a aplicações do marketing em repositórios. Comenta o percurso percorrido pelo Memoria e as ações desenvolvidas pela Equipe Técnica e Grupo Gestor quando a divulgação do repositório institucional desde a sua implantação em 2015. Utiliza a aplicação de entrevista e questionários eletrônicos com a comunidade interna do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte Campus Natal-Zona Norte, a fim de identificar o nível de conhecimento e utilização dos mesmos acerca do repositório da instituição para elaboração de um plano de marketing para o repositório, objetivando aumentar a visibilidade do mesmo na comunidade interna e externa da instituição. Conclui apontando a necessidade de um plano de marketing para o repositório</text>
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