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                <text>SNBU - Edição: 17 - Ano: 2012 (UFRGS - Gramado/RS)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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                <text>Tema: A biblioteca universitária como laboratório na sociedade da informação.</text>
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              <text>Marketing de promoção em 140 Caracteres: apropriação e uso do Twiter pela Biblioteca Central da Universidade Federal de Alagoas.</text>
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              <text>Silva, Bruno Felipe de M.; Lima, Janaína Xisto de B.; Nascimento, Lucia Lima do</text>
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              <text>O presente trabalho visa apresentar um caso prático de Marketing de Promoção mediante a utilização do twitter pela Biblioteca da UFAL, relatando quais práticas e abordagens são feitas para deixar seus “seguidores/usuários” ciente dos serviços e produtos oferecidos.</text>
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