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Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>O uso do marketing na comunicação de produtos e serviços em unidades de informação: o caso da Seção de Multimeios da Biblioteca Central da UFPB.</text>
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              <text>Araújo, Walqueline da Silva; Silva, Márcio Bezerra da; Silva, Alzira Karla Araújo da</text>
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              <text>Analisa o grau de (des)conhecimento dos usuários sobre a Seção de Multimeios da BC da UFPB. Identifica as possíveis causas do desconhecimento da Seção de Multimeios da BC e apresenta ações de Marketing para a Seção de Multimeios da BC.</text>
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