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                <text>SNBU - Edição: 17 - Ano: 2012 (UFRGS - Gramado/RS)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Proposta de narração transmídia para a Biblioteca da Faculdade de Tecnologia SENAC Florianópolis: projeto de trabalho de conclusão de curso.</text>
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              <text>Prado, Jorge Moisés Kroll do; Corrêa, Elisa Cristina Delfini</text>
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              <text>Traz a técnica da narração transmídia como estratégia de marketing dentro da Biblioteca Universitária da Faculdade de Tecnologia Senac Florianópolis. A proposta deste uso está sendo trabalhada no projeto de trabalho de conclusão de curso em Biblioteconomia e apresenta definições de marketing e seu uso dentro de unidades de informação, a expansão do marketing digital com enfoque na narração transmídia e quais métodos e suportes foram escolhidos para construir a proposta desta estratégia.</text>
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