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                <text>SNBU - Edição: 22 - Ano: 2023 (UFSC &amp; FEBAB - Florianópolis/SC)</text>
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                <text>Biblioteconomia&#13;
Documentação&#13;
Ciência da Informação&#13;
Bibliotecas Universitárias</text>
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              <text>Identidade visual do Centro de Recursos de Aprendizagem (CRA) do Sistema de Bibliotecas da Unicamp (SBU): contribuições do design da informação para a concepção e consolidação da marca</text>
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              <text>Ferreira, Juliano Benedito</text>
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              <text>Eixo 2 – Produtos e Serviços</text>
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              <text>Descreve o processo de criação da identidade visual do Centro de Recursos de Aprendizagem (CRA), que faz parte do Sistema de Bibliotecas da Unicamp (SBU) da Universidade Estadual de Campinas (UNICAMP). O CRA é responsável pelo serviço de referência da Biblioteca Central Cesar Lattes (BCCL) e também pelo apoio a outras bibliotecas da universidade. Com o objetivo de tornar o CRA mais conhecido e facilitar a identificação dos produtos e serviços oferecidos pelas bibliotecas, foi criada uma marca para o serviço. O design da informação subsidiou a criação do logotipo do CRA, de forma que sua identidade transmita confiança e seriedade, refletindo seus valores e objetivos. Todo o processo de criação da identidade visual foi desenvolvido pelos bibliotecários da equipe do CRA, que oferecem um serviço de referência especializado e visando à excelência, além de uma visão detalhada da importância da comunicação visual em bibliotecas universitárias.</text>
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              <text>22o. Seminário Nacional de Bibliotecas Universitárias (SNBU) - Tema: Bibliotecas e sustentabilidade: inovação, ciência e sociedade.</text>
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