https://repositorio.febab.org/files/original/64/7746/SNBU2023_212.pdf ef8341d2bf0270ce96980bcecd5d292a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SNBU - Edição: 22 - Ano: 2023 (UFSC & FEBAB - Florianópolis/SC) Subject The topic of the resource Biblioteconomia Documentação Ciência da Informação Bibliotecas Universitárias Description An account of the resource Tema: Bibliotecas e sustentabilidade: inovação, ciência e sociedade. Creator An entity primarily responsible for making the resource SNBU - Seminário Nacional de Bibliotecas Universitárias Publisher An entity responsible for making the resource available UFSC & FEBAB Date A point or period of time associated with an event in the lifecycle of the resource 2023 Language A language of the resource pt Type The nature or genre of the resource Evento Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Florianópolis (Santa Catarina) Event A non-persistent, time-based occurrence. Metadata for an event provides descriptive information that is the basis for discovery of the purpose, location, duration, and responsible agents associated with an event. Examples include an exhibition, webcast, conference, workshop, open day, performance, battle, trial, wedding, tea party, conflagration. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Táticas de Marketing Digital no Instagram de bibliotecas universitárias Creator An entity primarily responsible for making the resource Alauzo, Jorge Luiz Cativo Oliveira, Isabelly Silva de Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Florianópolis (Santa Catarina) Publisher An entity responsible for making the resource available UFSC & FEBAB Date A point or period of time associated with an event in the lifecycle of the resource 2023 Language A language of the resource pt Identifier An unambiguous reference to the resource within a given context Eixo 4 – Inovação e Tecnologias Type The nature or genre of the resource Evento Description An account of the resource Aponta táticas de Marketing digital aplicáveis no instagram de bibliotecas universitárias. Objetiva ampliar o alcance e o engajamento desses perfis com seus interagentes. Questiona quais são as táticas de marketing digital utilizadas nos perfis do instagram das principais bibliotecas universitárias do país. Metodologicamente trata-se de uma pesquisa exploratória e bibliográfica em que foram analisadas 11 táticas em 9 perfis do instagram de bibliotecas universitárias das cinco regiões do país. Conclui-se que a aplicação das táticas fortalece o reconhecimento e a identidade de bibliotecas como marca, aumentando o senso de comunidade e o engajamento de seus interagentes no ambiente digital. Source A related resource from which the described resource is derived 22o. Seminário Nacional de Bibliotecas Universitárias (SNBU) - Tema: Bibliotecas e sustentabilidade: inovação, ciência e sociedade. snbu2023